Unlocking Insights, Driving Success

Expert Qualitative Research to Propel Your Brand Forward

Let's Talk

Discover the Insights That Will Elevate Your Brand

Start Your Project with Us Today

Decades of Expertise in Uncovering Market Insights

Established in 1982, Bernstein Research Group has helped hundreds of brands gain insight into their users and target customers to help refine products, positionings, or business plans.

From wealth to welfare, pharmaceuticals to food, collectibles to cosmetics, travel to technology, or baby care to retirement housing, Betsy and her associates bring extensive experience to every project. A strong sense of curiosity drives Betsy’s passion to create custom qualitative research that meets project objectives and yields new insights. Her energetic, caring and empathetic interpersonal style earns kudos from clients and respondents alike.

Founder Betsy Bernstein is an expert moderator and qualitative researcher who brings a marketing perspective to every project. With the experience of over 6,000 groups across an extensive range of product categories and target audiences, Bernstein Research Group has shown the ability to anticipate, manage and leverage discoveries from every research project.

Bernstein Research Group designs research that is nimble enough to effect the rapid implementation and turnaround that characterize today’s project needs. Focus groups of all sizes, individual interviews and ethnographies are the core of our business. We utilize hybrid methodologies and also have a presence both globally and online.

Bernstein-Betsy

Partnering for Your Success

We look forward to discussing how we can identify insights to help build your business.

Professional Affiliations:

Comprehensive Qualitative Research Solutions

Bernstein Research Group, Inc. provides everything needed for any qualitative research project, from design, screening/recruiting to moderation, analysis and reporting.

RESEARCH TYPES
Bernstein_Research
Bernstein_techniques
TECHNIQUES

Ready to create your own success story?

Contact us today
and let's start shaping your future.

Proven Success Stories

USABILITY TESTING

PRODUCT CONCEPT FIT

Driving Strategic Insights Across Industries

Bernstein Research Group has helped hundreds of businesses and non-profits across a diverse array of industries. We have worked with these organizations to better understand perceptions, attitudes and beliefs about existing products, new products or even competitive products. Insights help refine marketing plans, shape communications strategies, and develop and position new products.

INDUSTRIES SERVED

Advertising
Airlines
Automotive
Clothing
Consulting
Consumer Electronics
Consumer Package Goods
Cosmetics/Skincare
Credit
Credit cards
Customer relations
Early childhood care and learning
Education
Employees
Energy
Feminine hygiene

Financial
Food & beverage
Fragrances
Hair care
Home Goods (construction, décor)
Hotels
Household care
Insurance
International
Investment
Media
Medical/Healthcare (OTC, Rx,
Mortgages
New Products
Nutrition
Online

Oral Hygiene
Packaging
Paper Goods
Personal Care
Personal hygiene
Pet Care
Pharmaceutical
Publications
Retail banking
Retail/Department Stores
Small Business
Specific medical conditions)
Technology
Theme parks
Travel
Website design and usability

Hear from Our Clients

“Working with Betsy and her team has been a game-changer. Their ability to dig deep and uncover valuable insights is unmatched.”

“Betsy convinced us that we always need to do a pre-check of our advertising before we go into production. The costs are definitely worth it!”

Betsy!! A true Research Rockstar!