Bernstein Research Group, Inc. provides everything needed for any qualitative research project, from design, screening/recruiting to moderation, analysis and reporting.

RESEARCH TYPES

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TECHNIQUES

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Target Audiences

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RESEARCH TYPES

Focus Groups of all sizes
Full groups (8 people), Mini-groups (4-6 people), Triads (3 people) or Dyads (2 people) – The size of these semi-structured sessions are tailored to the needs of the project. For example, exploration of a new category may be best in a full group setting, whereas individuals’ responses to new advertising is better done in a far smaller environment.

In-depth, One-on-One interviews
The opportunity to explore a topic in greater depth with individual participants. These are used especially for sensitive issues or where we just want to hear one person’s story in significant detail.

Ethnography
Observation of individuals in their own environment, to help better understand usage and factors affecting use.

Shop-Alongs
Collection of feedback where the decision-making takes place

Immersive Experiences
Having clients come INTO the focus group room as an equal participant; bringing clients to see their products/competitive products at retail. Anything that will help provide a full, clear picture of the targeted user’s experience.

Any of these can be conducted across multiple modalities: face-to-face, telephone, or online.

 

TECHNIQUES

Hybrid techniques
Any project can combine a variety of research methodology types (e.g., focus groups + dyads) and research tools (e.g., projective techniques, homework, customized exercises) to help achieve the research goal.

Projective techniques
A moderator’s toolkit of exercises and activities to help identify underlying associations, motivations and emotions surrounding concepts, products, or product categories.

Research Uses
Advertising and Communication Testing
Competitive Intelligence
Market Insights
New Product Development
Product Positioning.

 

Target Audiences

Affluent
B2B
B2C
C Suite
Employees
Families
Medical Conditions
Seniors